Velocity is a non-profit dance center in Seattle, Washington, dedicated to providing accessible support for those interested in the exploration of movement-based art. Founded in 1996, it now focuses on supporting LGBTQ+, BIPOC, and low-income communities by offering them opportunities and resources to develop and share their contemporary dance performances. I aimed to reimagine their original brand system to elevate Velocity's visibility and bring the multi-dimensional aspects of their mission to the forefront of their visual identity.