MEET THE

PROJECT

seoul x taipei

There's a story behind every snack that often goes unnoticed behind the initial hype.

seoul x taipei invites the curious, the hungry and the wants-to-try-it-alls to a reimagined snacking experience. Take a peek into the history, traditions and culture of South Korea and Taiwan through a curated selection of snacks. Each box goes beyond just the munch and crunch to offer a rich exploration. Featuring guided interactions, insightful narratives and playful packaging, seoul x taipei is a journey of delights!
A hand holds a seoul x taipei box outside on a sunny day. Top down shot of all seoul x taipei boxes and snacks.The yakgwa box with snacks surrounding it. Close up of three boxes stacked with the open here message.