The Pacific Northwest Quilt & Fiber Arts Museum (PNQFAM) is a small art museum located in La Conner, WA. Brought about by the local quilting community, PNQFAM strives to enrich and inspire, honor cultural traditions, and celebrate the creative spirit. This identity refresh aims to better represent the organization’s values and mission while appealing to a wider audience. The final solution invites new generations to take interest in the tradition and craft of quilting, while honoring the museum’s heritage.